Google lets you restrict your searches to only the text used to link to other Web pages. This text is known as anchor text or link anchors. The anchor text in the previous sentence was "anchor text."

The Google syntax for searching anchor text is inanchor: To search for Web pages that other pages have linked to using the word "widget," you'd type:

inanchor:widget

Note that there's no space between the colon and the keyword. Google only searches for the first word following the colon, unless you combine it with more Google syntax.

You can use quotes to include exact phrases, you can use plus sign for each additional word you'd like to include, or you can use the syntax allinanchor: to include all the words following the colon. Be aware that allinanchor: searches can't be easily combined with other Google syntax.

Putting It All Together

A search for "widget accessories," could be done as:

A search for "widget accessories," could be done as:

inanchor:"widget accessories"

inanchor:widget +accessories

or

allinanchor:widget accessories