The button may have been named as a play on the Clint Eastwood line in the movie Dirty Harry.
"Do you feel lucky, punk? Well, do you?"
Ordinarily when you type in a key phrase in a Google search, you press the search button, (you can also just press return or enter on your keyboard) and Google returns a results page that shows multiple Web sites matching your search phrase. The I'm Feeling LuckyTM button skips the search results page and goes directly to the first ranked page for that search phrase.
If you type "white house" in the search box and press I'm Feeling LuckyTM you'll go straight to www.whitehouse.gov. If you type "apple" into the search box and press I'm Feeling LuckyTM you'll go directly to Apple Computer's Web site.
I'm Feeling LuckyTM is very handy if you're fairly confident that the first result in the search engine is going to be exactly the page you want to find. It saves time and clicking to just go to the page with the first click. Using the I'm Feeling LuckyTM button is also a common game for Google bombs. It adds an element of surprise to the joke.
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